My multimedia montage project will be designed to support work being done in our English department. Specifically, fusing Writer’s Workshop into our writing instruction and articulating novel instruction grades 6 through 8. As a result, the following three communities will be jointed:
http://community.thinkfinity.org/community/professionaldevelopment
This is a Thinkfinity group that focuses on professional development. The idea of my project will be to support English teachers in working collaboratively to articulate writing and reading instruction grades 6 through 8 as well as to gather resources that can be used to support these efforts. I think this community will connect me with other professionals who deliver professional development so I can better dialogue and reflect on how to best design a support tool (website) that will create better collaboration and sharing among the English teachers (about writing and novel instruction).
http://englishcompanion.ning.com/
This will be the next group utilized so that teachers can connect with other middle school teachers to discuss writing and reading instruction and accompanying articulation with colleagues across the state and country. We are new to using Writer’s Workshop and we will also examine the articulation of teaching writing by finding how schools have successfully transitioned into this model and dealt with concerns that elements of writing will be lost in a model that uses Writer’s Workshop only. This site will allow me to post feedback from my teachers and get feedback from other professionals around the state and country about a specific topic or approach to using various models for attacking various types of writing. It, in essence, will serve as a second sounding board for conversations that take place in department meetings (I lead English department meetings).
http://teachers.net/mentors/middle_school/
This last groups will be utilized to get a broader perspective on teaching middle school students. This site is unique to middle school teachers and allows for cross curricular perspectives on the work being done in the English department. This site may be used to get insight on Writing Across the Curriculum (WAC), for example. As articulation of reading and writing instruction broadens, it is important to get input from other middle school teachers across all subject areas.
Monday, January 30, 2012
Blog #1: Media: Multimedia Design Spring 2012
http://www.youtube.com/watch?v=fF3G7vdM2UI
Ciroc Vodka Video
Analysis:
The purpose of this video, I believe, is to create a celebrity filled fantasy that many Americans want to connect with. A message is sent that you too can have this wonderful, high class experience of a sophisticated house party right out of the roaring 20’s by dressing up and drinking Ciroc Vodka. I think it is trying to connect with our desire to feel recognized and our desire for wealth as well. This is not selling a reality it is selling a fantasy. With P-Diddy as the lead in this commercial, it is the fantasy of celebrity, wealth, and living the “high life.”
Audience:
The intended audience for this video is middle aged men of middle and upper class who engage in drinking recreationally. Being that it is a specialized type of vodka it is more expensive than typical vodka. The perspective is really through the eyes of P-Diddy as the commercial tries to capture what a night with P-Diddy might look like, drinking with friends after a black tie event in a wealthy penthouse with a pool. I think this perspective was chosen because it makes the audience feel connected to the celebrity life and reinforces our fantasies about and infatuation with the rich and the famous in our society.
Representation:
The people in this video are portrayed as elegant and sophisticated. P-Diddy was singled out for his celebrity status and his marketability. There are many consumers who will connect with P-Diddy as the spokesperson because of their love of his music or his clothing brand. I do not know if the creator wanted to reach specifically to African American consumers with P-Diddy as the lead. However, people of all ages and race purchase his clothing and listen to his music. I believe the people selected in this add were chosen because they were attractive, sophisticated looking, and reinforced this fantasy of care-free wealth. The low income and working class voices that make up the majority of the consumer market are clearly not represented in this add.
Design:
I think that the most important decision that I made producing this video was to capture fantasy. The fantasy of wealth, of what goes on behind the scenes or after big parties, what the rich and famous do with their friends when the cameras are off, these are the types of images that I wanted to capture. I think that alcohol is often associated with wealth and with socializing (take the parties in The Great Gatsby, for example). It is also associated with fantasy as often times people engage in the consumption of alcohol to perhaps escape some of the stresses of reality.
Ciroc Vodka Video
Analysis:
The purpose of this video, I believe, is to create a celebrity filled fantasy that many Americans want to connect with. A message is sent that you too can have this wonderful, high class experience of a sophisticated house party right out of the roaring 20’s by dressing up and drinking Ciroc Vodka. I think it is trying to connect with our desire to feel recognized and our desire for wealth as well. This is not selling a reality it is selling a fantasy. With P-Diddy as the lead in this commercial, it is the fantasy of celebrity, wealth, and living the “high life.”
Audience:
The intended audience for this video is middle aged men of middle and upper class who engage in drinking recreationally. Being that it is a specialized type of vodka it is more expensive than typical vodka. The perspective is really through the eyes of P-Diddy as the commercial tries to capture what a night with P-Diddy might look like, drinking with friends after a black tie event in a wealthy penthouse with a pool. I think this perspective was chosen because it makes the audience feel connected to the celebrity life and reinforces our fantasies about and infatuation with the rich and the famous in our society.
Representation:
The people in this video are portrayed as elegant and sophisticated. P-Diddy was singled out for his celebrity status and his marketability. There are many consumers who will connect with P-Diddy as the spokesperson because of their love of his music or his clothing brand. I do not know if the creator wanted to reach specifically to African American consumers with P-Diddy as the lead. However, people of all ages and race purchase his clothing and listen to his music. I believe the people selected in this add were chosen because they were attractive, sophisticated looking, and reinforced this fantasy of care-free wealth. The low income and working class voices that make up the majority of the consumer market are clearly not represented in this add.
Design:
I think that the most important decision that I made producing this video was to capture fantasy. The fantasy of wealth, of what goes on behind the scenes or after big parties, what the rich and famous do with their friends when the cameras are off, these are the types of images that I wanted to capture. I think that alcohol is often associated with wealth and with socializing (take the parties in The Great Gatsby, for example). It is also associated with fantasy as often times people engage in the consumption of alcohol to perhaps escape some of the stresses of reality.
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